If a retail store focuses on price as its main sales appeal and has a broad selection of merchandise, what type of retail store is it?

• A. Convenience store
• B. Department store
• C. Discount retailer
• D. Specialty store

Answer: (C)

A store that makes low prices the main draw and also offers a wide range of merchandise is a discount retailer. The core idea is that its value proposition centers on consistently low prices across a broad assortment, often with fewer services to keep costs down. This contrasts with a convenience store, which focuses on quick, easy-access items but typically carries a smaller, higher-priced selection; a department store, which sells a wide range of merchandise but targets mid-to-high price points with more emphasis on service; and a specialty store, which concentrates on a single product category with deep expertise rather than a broad mix at low prices.