If the strategy stimulates demand and motivates customers to seek out its products, this strategy is known as a pull strategy.

• A. Push Strategy
• B. Pull Strategy
• C. Hybrid Strategy
• D. Promotional Strategy

Answer: (B)

A pull strategy focuses on creating demand directly with consumers, so shoppers actively seek out the product. This happens when marketing efforts—advertising, branding, and promotions—appeal to end users, prompting them to request the product at retailers. When customers ask for it, retailers are motivated to stock and promote it, reinforcing the demand cycle. That consumer-driven pull differentiates it from a push strategy, which targets intermediaries like wholesalers and retailers to push the product through the channel, a hybrid that mixes both approaches, or a general promotional strategy that covers various promotional activities without specifying who the demand is being created for.