What are the main components of integrated marketing communications (IMC)?

• A. Advertising, public relations, sales promotion, personal selling, direct marketing, digital marketing, and consistent messaging across channels
• B. Advertising, public relations, sales promotion, personal selling, direct marketing, and brand sponsorship
• C. Advertising, sales promotion, digital marketing, direct mail, events
• D. Advertising, public relations, sales promotion, personal selling, direct marketing, digital marketing, and consistent messaging across channels

Answer: (D)