Which of the following describes marketing tactic-level KPIs?

• A. Metrics across multiple campaigns, number of people that open emails, cost per impression.
• B. Total revenue and profitability for the entire company.
• C. Marketing tactic-level KPIs.
• D. Customer satisfaction scores for the brand.

Answer: (C)

Tactic-level KPIs focus on how a single marketing tactic performs, such as a specific email, ad, or landing page, rather than the performance of many tactics together or the business as a whole. This level of measurement is all about the granular results of one tactic in isolation.

The best choice is the one that explicitly describes marketing tactic-level KPIs because it aligns directly with measuring the performance of a single tactic. Metrics like open rates, click-through rates, or cost per impression are examples you’d track for a specific email or ad campaign, not for an entire portfolio of campaigns, the whole company, or a broad brand-level measure like overall customer satisfaction. The other options point to broader scales of measurement: across multiple campaigns (portfolio level), total company revenue and profitability (company-wide), or brand-wide customer satisfaction (brand or customer experience level).