Which of the following is an example of direct marketing among the common methods?

• A. Advertising
• B. Direct Marketing
• C. Personal Selling
• D. Guerrilla Marketing

Answer: (B)

Direct marketing focuses on reaching a specific individual or household with a message and a clear call to action, using channels that invite a direct, measurable response. This makes it different from broad advertising, which aims to build awareness across a wide audience without an immediate, trackable result. It also differs from personal selling, where a salesperson engages the prospect in person, and from guerrilla marketing, which relies on unconventional tactics to generate buzz rather than a direct, trackable response. Because direct marketing is designed to prompt an action (such as making a purchase, requesting information, or redeeming a coupon) and to measure that response, it fits best as an example of direct marketing among common methods.