Marketing M06 Practice Test

Competitive analysis benefits from multiple lenses. Porter’s Five Forces analyzes industry structure and competitive pressure across five forces, illuminating where competition squeezes margins. Benchmarking looks outward, comparing processes and performance against leaders or rivals to identify gaps and improvement opportunities. SWOT ties internal capabilities to external conditions, helping you see how strengths can be leveraged against opportunities and how weaknesses might expose you to threats. Because these frameworks together cover industry dynamics, external performance benchmarks, and internal-capability alignment, using all of them provides a comprehensive view. That’s why the option that includes all of these is the best choice.