A company conducts most of its business online or through mobile web tools and does little to no personal selling. What types of IMC tools could be used by marketers to support the company's sales process?

• A. Social Media, Videos, Email, Web Content, Mobile Text Push Offers
• B. Print Advertising, Billboards, Radio
• C. Direct Mail and Telemarketing
• D. Trade Shows and Sponsorships

Answer: (A)

In an online-first business, IMC should use digital, scalable channels that educate, engage, and move customers through the buying journey without relying on personal selling. Social media builds visibility and trust while encouraging interaction; videos quickly demonstrate product benefits in an accessible, shareable format; email nurtures leads with personalized messages and timely offers; web content provides the in-depth information, FAQs, and proof customers rely on to decidir; and mobile text push offers deliver timely incentives right to customers’ devices, prompting action. When these tools work together, they present a consistent message across touchpoints, enable measurement and optimization, and drive conversions from awareness to purchase to retention. Traditional offline media like print, radio, or billboards are harder to track and personalize for an online sales process, direct mail or telemarketing involves more personal selling, and trade shows or sponsorships are event-based rather than scalable digital conversions. The digital, integrated set best supports the company’s sales process.