CRM supports measurement of multichannel campaigns across which channels?

• A. Email, social media, telephone, direct mail and search.
• B. Only in-store signage.
• C. Radio only.
• D. TV and print media only.

Answer: (A)

CRM measurement across multiple channels lets you see how campaigns perform as customers interact through different touchpoints and attributes results to the right channels. The best option includes a broad mix of channels—email, social media, telephone, direct mail, and search—covering both digital and offline efforts. This breadth reflects how real campaigns reach people across several ways, and a CRM that tracks responses, engagement, and conversions across these channels can deliver a unified, actionable view of overall campaign effectiveness and attribution. Choosing a single-channel focus, like in-store signage or radio, TV, and print in isolation, misses the multichannel nature of most campaigns and wouldn’t provide the comprehensive measurement a CRM is designed to support.