STP in marketing stands for Segmentation, Targeting, and Positioning. Which sequence of activities best describes the STP process?

• A. Segment the market; evaluate segments; select target segments; craft a positioning strategy with a tailored marketing mix
• B. Analyze product features; set prices; distribute through channels; conduct promotions
• C. Gather customer data; run A/B tests; optimize; scale
• D. Create a brand promise; define value proposition; launch campaign; measure efficacy

Answer: (A)