Which items should be included in a communication action plan template to keep responsibilities clear for everyone?

• A. Budget, channels, creative brief
• B. Sales targets, forecasts
• C. Vendor contracts
• D. Timing, activity type, brief description, audience, owner

Answer: (D)

Focusing on who does what, by when, and for whom keeps a communication plan actionable. A template that includes timing, activity type, a brief description, audience, and owner ties each action to a specific deadline, a concrete task, the intended recipients, and the person responsible. This clarity drives accountability and smoother coordination across teams. Other items like budget, channels, or creative briefs are helpful for planning content, but they don’t assign responsibility or schedule tasks, so they don’t offer the same level of responsibility clarity. Similarly, sales targets or vendor contracts aren’t about coordinating internal communications tasks.