Which of the following is an example of a consumer sales promotion technique?

• A. Rebates
• B. Public Relations
• C. Email Marketing
• D. Trade Shows

Answer: (A)

Consumer sales promotions are short-term incentives designed to prompt immediate purchases by consumers. A rebate fits this idea because it offers a cash-back incentive after the purchase, encouraging shoppers to buy now to receive money back. This is a direct consumer incentive aimed at boosting immediate sales. In contrast, public relations focuses on shaping a company's image and credibility rather than offering a purchaser incentive; email marketing is a communication channel used to reach consumers with messages and offers, not a specific promotion type; and trade shows target retailers and distributors, not end consumers. So rebates are the clearest example of a consumer sales promotion.