Which statement best describes a push strategy?

• A. Focuses on Promoting to End Consumers to Generate Demand
• B. Relies on Viral Online Campaigns
• C. Involves Promoting Products to Retailers to Encourage Stocking and Pushing to Consumers
• D. Targets Only Business Customers

Answer: (C)

Push strategies move products through the distribution channel by convincing wholesalers and retailers to stock the product and push it to consumers. The statement that best describes this approach is promoting products to retailers to encourage stocking and pushing to consumers, since the emphasis is on getting intermediaries to carry and actively promote the item. This often involves trade promotions, retailer incentives, shelf space commitments, and point-of-sale materials aimed at retailers so they push the product to shoppers. In contrast, promoting to end consumers to generate demand describes a pull strategy, where the goal is to create consumer demand that pulls the product through the channel. Viral online campaigns are typically consumer-focused and aim to spark demand directly from consumers, while targeting only business customers doesn’t specify the channel dynamics of moving products through retailers or distributors.